Despite the lack of scientific proof, stem cell therapy is becoming increasingly popular, with dozens of clinics open across Canada and hundreds in the United States. These clinics are offering treatment for a wide range of diseases including asthma, multiple sclerosis, crohn’s, osteoarthritis and inflammatory arthritis. A recent study found that Canadian businesses are making strong and unproven claims about the benefits of stem cell therapy. Advertisements intentionally use scientific language which can mislead consumers into thinking they are science-based therapies. While there are credible facilities that do stem cell transplants for conditions such as cancers of the blood, there isn’t sufficient research to support the safety and efficacy for treating other diseases such as osteoarthritis or inflammatory arthritis. As stated by researcher Leigh Turner on CTV news, “you have a lot of companies and clinics setting up shop and there’s this pretty big gap between the marketing claims they make and the current state of stem cell research.” A different article exploring the boom of stem cell clinics in America, found that advertisements use patient testimonial to appeal to consumers, which may just be a result of the placebo effect.